We’re Consultants, Not Welders

We are about collaboration and continuous quality improvement. We are about celebrating both contrast and continuity. And above all, we are about clarity. That’s why Iron Sharpens Iron is becoming ISI Consulting.

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You live, and you learn. When I started Iron Sharpens Iron Consulting nearly five years ago, I had some ideas of what I wanted to do, who I’d like to work with, and what those groups might accomplish. But after being fully immersed in this consulting business for some time, as well as bringing on others to assist our clients, it became clear our brand seemed “off”. We needed some clarity.

For starters, there was confusion over Iron Sharpens Iron as our name. No, we are not welders. Or blacksmiths. In fact, we have nothing to do with metal. Because our name didn’t say it, no one knew we were actually consultants. And, yes, I know “iron” is funny-sounding, especially when you say it twice quickly. Above all, most people simply didn’t catch the Scripture reference to Proverbs 17:17, “As iron sharpens iron, so one person sharpens another.”

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The time to change had come. I wanted a brand that spoke to what our consulting business really does, so both current and potential clients didn’t have to solve a puzzle. A brand that speaks to who we are and what we’re about. I wanted a look that made me smile and yet also motivated me to push harder. And I still wanted “irons sharpens iron” somehow infused into our identity, because I truly believe we are all sharper together.

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So that’s how this all came about. We now have a name – ISI Consulting – that better reflects what we do. A bright new logo to illuminate our work. And a fresh palette of colors to portray the energy and excitement we bring to each and every project.